{"id":12,"date":"2022-06-09T12:49:11","date_gmt":"2022-06-09T12:49:11","guid":{"rendered":"https:\/\/eck.uidev.site\/?page_id=12"},"modified":"2023-02-02T20:10:49","modified_gmt":"2023-02-02T20:10:49","slug":"success","status":"publish","type":"page","link":"https:\/\/markets.eckerson.com\/data-marketplace\/success\/","title":{"rendered":"Market Drivers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"entry-content\">\n\t<div style=\" z-index: 1\" class=\"simplesub wow zoomIn bgdorange b100w notoppover footunder ceven withtitle singleno\">\n\t\t\t\t<h1>Market Drivers<\/h1>\n\t\t\n\t\t<div class=\"textblockwrap\">\n\n\t\t\t\t\t\t<div class=\"txt\">\n\t\t\t<p><strong>Data monetization.<\/strong> There are many things driving the rise of data marketplaces. First there is the notion there is a \u201cdata goldrush\u201d where established companies and startups are eager to exploit the latent value of data that has been locked up in internal data systems for decades. Accenture pegs the value of this market at a whopping $3.6 trillion.<\/p>\n<p><strong>Data ecosystems. <\/strong>Perhaps more importantly, data marketplaces are forming to support the free flow of information with various types of social, political, cultural, or commercial ecosystems. A data marketplace can serve a \u201ctown square\u201d or marketplace where players from all parts of the ecosystem gather to exchange information, gain knowledge, and improve their position in the ecosystem. These ecosystems span governments, countries, regions, industries, consortiums, and data-oriented communities, among other things.<\/p>\n<p><strong>Data science. <\/strong>The growth of machine learning and artificial intelligence has created a huge demand for data to train and feed analytical models. Data scientists seek external data to enrich internal data sets and create new features that improve model accuracy.<\/p>\n<p><strong>Strategic initiatives<\/strong>. Organizations use data scientists to support a multiplicity of strategic initiatives, from customer 360, to intelligent supply chains, to digital transformation.<\/p>\n<p><strong>Data clean rooms. <\/strong>With the advent of strict privacy regulations and the decision by browser vendors and device manufacturers to stop using cookies to track advertising effectiveness, digital marketing companies, publishers, and advertisers are seeking new ways to track audience responsiveness. As a result, data clean rooms, which can be built into data marketplaces, are becoming popular.<\/p>\n<p><strong>Competitive intelligence<\/strong>. Data marketplaces make it easier for organizations to find data about market trends and competitors, and to integrate this content into competitive intelligence applications for anxious executives.<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sub\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"quote\">\n\t\t\t\t\t<p>There is a \u201cdata goldrush\u201d happening in which companies are eager to exploit the latent value of data that has been locked up for decades.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\n\t\t\t\t\n\n\n\n\n\t\t\t\t\t\t\t\t<div class=\"vidimg\">\n\t\t\t\t\t<div class=\"img\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"iframelink\">youtu.be\/Ned2UHcvxlk<\/div>\n\t\t\t\t\t\t<iframe class=\"videoem\" src=\"https:\/\/www.youtube.com\/embed\/Ned2UHcvxlk?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"txtlnk\">\n\t\t\t\t\t\t<p>Market Drivers for Data Marketplaces<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\n\t<\/div>\n<\/div>\t\n\n<div id=\"figure\" class=\"entry-content\">\n<div style=\" z-index: 3\" class=\"figure wow fadeIn bgwhite b70w topover footover\" data-wow-delay=\"0.4s\">\n\t\t<h2>Data Goldrush<\/h2>\n\t\t\n\t\t\t\n\n\t\n\t    <img decoding=\"async\" src=\"https:\/\/markets.eckerson.com\/data-marketplace\/wp-content\/uploads\/sites\/17\/2023\/01\/Data-goldrush-1024x496.png\" alt=\"\" \/>\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\n\t<div class=\"ref\"><\/div>\n\t\n\t<a class=\"close\" href=\"https:\/\/markets.eckerson.com\/data-marketplace\/wp-content\/uploads\/sites\/17\/2023\/01\/Data-goldrush.png\">View Large<\/a>\n<\/div>\n<\/div>\n\n<div class=\"entry-content\">\n\t<div style=\" z-index: 2\" class=\"wow fadeInDown resources bgblue topunder colsingle b60w\">\n\t<h2>Additional Resources<\/h2>\n\t<ul>\n\t\t\t\t<li><a class=\"icon sml iwebsite\" target=\"_blank\" href=\"https:\/\/www.eckerson.com\/register?content=the-rise-of-data-exchanges-frictionless-integration-of-third-party-data\">The Rise of Data Exchanges: Frictionless Integration of Third Party Data<\/a><\/li>\n\t\t\t<\/ul>\n<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1339,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":109,"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":1896,"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/pages\/12\/revisions\/1896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/media\/1339"}],"wp:attachment":[{"href":"https:\/\/markets.eckerson.com\/data-marketplace\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}