Market Drivers

With this evolution in mind, let’s take a look at the forces pressuring modern data pipelines. On one side, the supply of data is booming. Digital transformation means that all kinds of business actions and interactions now throw off data, pushing up volume, variety, and velocity. On the other side, demand is also booming because business owners need more data from more sources, real time, to make better decisions and compete. Data pipelines must support this booming supply and demand while responding to changing business requirements, fixing bottlenecks, and reducing complexity. In this context, data engineers and analytics engineers struggle to build and manage the myriad data pipelines they need to feed modern business.